Our Story

Catalyst Urban Development operates on the belief that truly successful urban development requires skill in the creation of memorable places, customized finance, and public/private collaboration.  This combination of expertise has resulted in Catalyst’s industry-leading portfolio of urban housing, mixed-use and transit-oriented developments that have been awarded by national, state and local industry groups, its collaboration with over 50 public and private entities since 2009, and its procurement and facilitation of over $2.3B in debt and equity. The success of these efforts is rooted in Catalyst’s dynamic team of proven professionals and their broad experience in real estate planning, finance and development, as well as a strong working relationship. In addition to overseeing Catalyst, Mr. Rutherford and Mr. Heinsch are closely involved with the Catalyst team in its development, financial procurement and strategic planning efforts.


Paris Rutherford

Paris Rutherford brings over 25 years of experience in the successful positioning of memorable developments across the country, including multiple nationally-recognized mixed-use and urban housing developments. His efforts have helped both transform the urban experience and reinvent suburban districts in cities such as Dallas, Denver, Houston, Austin, Atlanta, Phoenix. Mr. Rutherford guides Catalyst’s strategic planning and development processes to create great places through investment, experiential and community returns.

Prior to forming Catalyst, Mr. Rutherford was President of Woodmont Investment Company, Director of RTKL, as well as Practice Leader of RTKL Associates’ firm-wide planning practice. More than 95 national, regional and local awards have been given to projects he has worked on, and his ideas and efforts have been published in The New York Times, Wall Street Journal, and Urban Land Magazine. He has spoken at the National Press Club, ULI, ICSC, and been featured on CNBC’s Closing Bell and PBS’s News Hour. Paris is a graduate of the University of Southern California and Harvard University.

Rhys Heinsch

Rhys Heinsch brings extensive experience in real estate finance, development, and operations. He oversees the underwriting, structuring and negotiating of potential transactions as well as the asset and risk management of existing investments. Mr. Heinsch has successfully underwritten, structured, and closed transactions for over $2.5B in debt, equity and complex public private partnerships across over 200 transactions including the use of structured bonds, grants, tax increment financing, and municipal management districts to spur new economic development within urban environments.

For these efforts, he has been asked to speak at Harvard University, American Planning Association and other prominent venues. Prior to forming Catalyst, Mr. Heinsch was Vice President of Finance at Woodmont Investment Company and Investment Analyst at the Crow Family Holdings. He is a graduate of the McCombs School of Business at the University of Texas at Austin and holds a dual degree in finance and accounting.

Our Approach

Catalyst utilizes a customized and multidisciplinary process in which economic, physical and social goals are consolidated into guiding principles for each project effort.  Whether performing a planning analysis or guiding the design of a development, we utilize innovative strategies and market vision to stay ahead of market trends while devising solutions that stand the test of time. Our approach is informed by our previously prepared real estate strategies for successful projects around the United States that include multiple notable developments that have been identified as hallmark projects by the national real estate industry.

Experienced Team

More than 25 million SF of diverse real estate experience

Solid Investments

Strategic positioning of public and private capital

Proven Leadership

Market knowledge and effective quality control

Innovative Work

More than 95 national, regional and local industry awards

Principally Driven

Our leadership is directly involved in our work

Broad Perspective

Specialists in urban planning, finance and accounting, development and investment strategy

Our Services

The Catalyst team is comprised of professionals with a diverse range of experience including real estate development, finance, accounting, urban planning, property management, project leasing, construction management and other real estate-centered pursuits. As a result, our team undertakes a range of activities for both our account, and that of our partners and other third-party interests.


Whether working at the scale of a master development or individual building, Catalyst’s strength in planning, finance and development customizes our approaches towards successful and innovative project results.


Catalyst’s multifaceted experience has forged our unique approach to the procurement of capital in which both traditional and public sources are utilized to create specific funding solutions specific to each project’s needs.


Catalyst utilizes its nationally recognized experience in urban planning to devise compelling strategies that have led to industry-leading results for both public and private entities.

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