After having prepared the master plan for the successful Shops at Legacy while at RTKL Associates, Catalyst was engaged to prepare a new master plan for the land west of the Dallas North Tollroad around the JC Penny’s Headquarters. The planning goal was to expand the successful mixed-use district to exist on both sides of the Tollroad in a manner that defined a new larger district with the City itself along a new grid of urban streets and open spaces. Pivotal to this plan was the rerouting of Communication Parkway and Headquarters Drive from a ring road format to gridded urban street intersection. Catalyst then prepared a detailed master plan for the first phase of retail and housing, which was then presented to each developer’s architectural team for further refinement. The plan has generated enormous market momentum, with Toyota Motor Company moving its North American Headquarters to the development.
Client: Karahan Companies, EDS
Awards: Dallas Business Journal Best Deal Award, NCTCOG Clide Award, ICSC Project Award
Status: 5 phases completed, adding over $1.4 Billion to the City’s tax base
Services: Master Planning